Dr. Leighann C. Neilson
My Digital Portfolio
I created this portfolio as an example for the Digital Marketing (BUSI 3204) course at Sprott. Some of my favorite moments as a professor are highlighted here, along with some examples of my research.
About Me
I'm an Associate Professor of Marketing at the Sprott School of Business, Carleton University. My research interests range from marketing history to social media marketing to marketing in the Arts & Culture sector. My academic CV is here and you can check out some of my research projects below. Click on the 'more' link above to go to my Research and Teaching pages.
Current Research Projects
These are some of the research projects I am currently working on.
Making and Marketing a Canadian Icon: Tom Thomson
'The Gift that Starts a Home': Marketing of the Hope Chest in the United States
Motivations for Thrift Clothing Shopping
I am researching the role of cultural intermediaries in popularizing the work Canadian artist, Tom Thomson. Over 100 years after his death, why are we still so fascinated by him? This image is my favorite of his works: Moose at Night. Click the link to see a presentation I gave at the Carleton University Art Gallery
At one time, almost every young woman either had or hoped to have a 'hope chest' to help her prepare for marriage. How were these chests marketed and why are they no longer popular? PhD student Erin Barkel and I have been working on this research. Click the link to read a pre-publication copy of our paper, forthcoming in the Journal of Historical Analysis and Research in Marketing
Get in Touch
1125 Colonel By Drive, Ottawa, ON CANADA K1S 5B6
613-520-2600
