Research Projects
This section presents some of my current and previous research projects, along with the research projects I'm working on with Sprott graduate students. You can read more about these research projects by following the links.
The Canadian Genealogy Survey
This image shows myself and my research assistant, Lisa Craymer, promoting the Canadian Genealogy Survey at the BIFHSGO Conference. I recently published a short, invited piece in Canadian Issues/Themes Canadiens. Find that special issue here.
How and Why Do Consumers Use Dietary Supplements?
PhD student Dora (Yun) Wang is investigating the motivations behind and outcomes of dietary supplement consumption among the female mass elite segment in China, especially within the context of social commerce.
Retaillance, or Surveillance in Retailing,
and its Marketing Implications
PhD student Nada Elnahla is examining the influence of new surveillance technologies on consumer behaviour in bricks and mortar retail stores.
Experience Sharing on Social Media
MSc student Sophia Krystek is researching the how and why of creating curated travel experiences in social media.
Motivations for Thrift Shopping
Why do people buy from thrift stores? MSc student Katie Vanderby has been interviewing consumers to their motivations for thrift and vintage clothing shopping.
Accounting Recruitment Practices
Along with Professors Bujaki and Brouard from Sprott and Professor Durocher, from U of Ottawa, I have been working on a project which asks whether the recruiting materials used by CPA firms actually accomplishes its goals - recruiting a diverse and inclusive work force. To see a pre-publication copy of our
John Murray Gibbon
I'm working on a biography of JM Gibbon, General Publicity Agent for Canadian Pacific Railway. Gibbon popularized the idea of Canada as a 'cultural mosaic' and was influential in branding Canada to Canadians, tourists and others. Read my CHARM 2011 paper here.
Off the Beaten Track with Caroline Borden Hinman
From 1913 to 1941, Caroline B. Hinman led 23 trips of women and girls into the Canadian Rockies. My research looks at Hinman as an early Canadian tourism entrepreneur. I also consider the consumption experiences of her clients, one of whom painted this image. You can find my presentation from the Mountain Studies Conference here.
The Land of Evangeline
For some time now I have been fascinated by the impact of Longfellow's poem on Evangeline-inspired tourism in Nova Scotia. Read one of my first PhD papers here.
Awards
Here are some of the awards I've won that are associated with my research.
